Hello, this is Paul again.  Now I will tell you about my booklet called

“101 Tips for Successful Copy:

How to Write Copy for Maximum Results

Without Spending a Fortune on a Copywriter”

   The information in this booklet will help you to write marketing copy that will ride the rails straight into your prospect’s mind and heart and increase your results by 10%, 20%, 50%, or more, without having to spend lots of your cash hiring somebody to do it for you!

    It is not very long, won’t take hours to read and understand. ‘no frills’, no fancy graphics and no pretty pictures. It also will inform you, not entertain you!

   This e-book is part of my new Turn Words into Gold system for writing marketing communications that get results.

   For full details of this new system, please go to the ‘About’ page on this website, or CLICK HERE.

   Or keep reading for more about responsive marketing.

   ‘Copy’ is the words you use in your ads, or sales letters, or on your website, or wherever, to tell your readers about what you do, and to get the action you want.

   So how do you get copy that gets action?

Copy Checklist

   With your very own successful copy checklist.

   That is what this e-book is, a checklist –  your very own do-it-yourself copy analysis guide – that will help you to write great responsive copy without having to hire an expensive copywriter!

   It is a list of tips and suggestions, mostly in the form of questions that you can ask yourself when you are writing or reviewing copy, that will help you produce top level copy that will deliver a dazzling response.

   It is your very own do-it-yourself copy analysis guide! 

   Not every tip or suggestion will apply to every piece of your copy, but when you have a positive answer to each of the questions that do apply, you will have truly successful copy.

   And it will not be difficult!

   Successful copy will make you rich, bad copy won’t, and the really awful thing about that is that your results will suffer without you ever really knowing why!

   I have no doubt that what ever it is you are selling or promoting is excellent, and is the best there is.

   Why not have excellent marketing as well?

   How often have you seen an ad, or sales letter, and, if you have read it at all, you have said  “so what”, or something similar? Or, you haven’t any idea what it is all about? Or, it just doesn’t seem to make any sense?

Overcome the “so what” thing.

   Well, these tips will help you overcome the “so what” thing in your copy, and will help you to communicate clearly and directly, and help compel your serious prospect to respond. Generally, people are inclined to disbelieve what you say, and think ‘so what’ at everything you tell them. So when you write copy, put yourself in the shoes of your reader, and ask yourself ‘so what’ after each sentence or statement, and if you don’t come up with a good answer, rewrite it so you do, or scrap it. 

   Here are some examples of the tips you will find in your e-book:

        Tip #2: How to get your prospect to start reading;

        Tip #24: How to get your prospect to keep reading;

        Tip #50: The biggest mistake some advertising people make;

        Tip #20: The most important part of an advertisement;

        Tip #93: The second most important part of a letter;

        Tip #17: How to talk to your prospect;

        Tips #66 and 78: Keys to persuasion;

        Tip #86: The best way to get your prospect to respond.   

No need to write bad copy again.

   Now with your own checklist, you have no need to write bad copy again.

   I see all sorts of copy, and I know for certain that, in many cases, the simplest of changes, even if it is only a different font, will boost response, and it could be the same for you.

   There is no extra special magic to good copy; just don’t overlook the obvious, and pay careful attention to the small details.

   And that is what your checklist is for – to check all the details, because it is that attention which will inject that little extra magic into your marketing.

   And if you could do that yourself without having to hire anybody, would you be interested?

    Yes? Well, you won’t be able to do it without this!

   This e-book is a companion to my other e-book: “How to Write an Advertisement that Sells Like Crazy” that focuses on writing advertisements that get action! You may have already read all about it on the previous page. There is some overlap because copy is copy, but the same rules apply.

   For more information about the ‘Ad’ booklet, please CLICK HERE.

  These two e-books, the ‘Ad’ and the ‘Tips’ e-books, are free when you subscribe to my Advertising and Marketing newsletter, which is also part of the Turn Words into Gold system.

   For full details about this new way to write your marketing, and to order your copies of these e-books, please go to the ‘About’ page on this website or CLICK HERE.

   I will see you on the next page.

   Paul.