Paul's Advertisement and Marketing News

Paul’s Advertisement and Marketing News

“Getting you the most from your marketing!”

“How to Write an Advertisement that Sells Like Crazy”


   Hello, this is Paul. 


    Welcome: right now you have a new opportunity to supercharge your advertisements and your other marketing to bring you maximum results, and make you more money. AND, you can do it yourself without paying big bucks to anybody else.


    My hope is that after seeing what I have to offer, you will see how a small investment of your money and time in your business will result in a huge return of profits and success.


   I have these 4 ways to help you start your exiting journey to getting more action and results from your marketing: 


   First,  these e-books:   “Fix these Mistakes and your Advertisements will make you RICH! – shows you the main                                                        mistakes that advertisers make, and how to fix them. (Details.)

                                          “How to Write an Advertisement that Sells like Crazy.” – more detail about writing ads that will                                                bring you the success you want and need. (Details.)

                                              “101 Tips for Successful Copy:  How to Write Copy for Maximum Results Without Spending a                                                Fortune on a Copywriter” – how to write marketing copy that gets ACTION! (Details.)


    Second,      my premium advertising and marketing newsletter – with yet more information each day about effective                                               advertising and marketing. (For details, please CLICK HERE.)


    Third,       my personal help and support – I will give you my feedback on  your ads, and, if you wish, I will                                               work with you one-on-one to help you create or revise them or any other of your marketing to get the                                  ACTION and results you want and need for your success and prosperity.

               Maybe you would like expert help to create great responsive ads and marketing, or maybe you would just like                     some feedback, or maybe you would like faster results, or less work, or an easier way, or expert help with your                   copy, or have someone to make some suggestions for improvement, or maybe you are having a problem with                     writing an ad or other piece of copy, or seem to be a little bit stuck. I will see what I can do to help. For more                        information, please CLICK HERE. 


   Forth,     my e-book store, where you may select one or more of my e-books which will help you to get a greater                                  response from all your marketing, and also about business in general. To go there, please CLICK HERE.




How to win the battle for your customers.


    You will win the battle for the minds and hearts of your prospects by using the awesome power of words to persuade your reader to do whatever you want him to do!


   Use your words well, and your reader will respond and you win the battle, use them poorly and you lose! 


   And you can win or lose in secondsI am sure you want to WIN, and win BIG! And to stop wasting your time and money on ads and other things that DON’T WORK.


   Tell me        are you disappointed with the results you are getting now?

                         yes, but don’t know how to improve them?

                         and you think it is all hopeless?


      Well don’t, because there IS hope!   Starting right now, you can learn something new, you can learn THE most vital of marketing skills – and that is responsive copywriting 


   I say ‘vital’, because it is your responsive copy – your words – that will bring you riches, they are vital to your response and success. And just as there is a ‘right way’ to use your words, so there is a ‘wrong way’, and, even though every other part of your offer and marketing is perfect, it will all be wasted when your copy is not.


   So if you have been struggling – without success – to write advertisements and other marketing that gets results, it’s not your fault!


   You, no doubt, excel at what you do, but not at responsive marketing, and that is the opportunity you have right     now – to learn responsive copywriting.


Good responsive copywriting will get you success.



    ‘Copy’ is the words you use in your marketing and selling communications. Good responsive copy is easy to understand, and easy to respond to


   And creating it need not be difficult and the key is what you say. Great results – even a dramatic turnaround in your business- might be yours by making some simple changes. Sometimes only a few words!


   So, if you could increase the response from your advertisements and marketing by 10%, 20%, 50% or more, would you be interested?


For success, start here.


   The path to success is to take massive determined action, and the place to start your exiting new journey into successful copywriting, to write great responsive ads and other copy,  to achieve greater prosperity and success, to make more money, and reach your goals, and achieve any dream you desire, is these 4 things:


   First, the “Fix these Mistakes” e-book mentioned above. It is $4.95, and is extraordinary value for just $4.95. I see so many ads making these mistakes, (at least 90% of the ads I see) and I know that if you correct just these mistakes, the extra response will make $4.95 seem like a drop in the ocean! If you cannot be bothered to do anything else, or you cannot afford anything else, at least get this! Again, for more information, and to order your copy, please CLICK HERE.


    Second, these two e-books:


       –   “How to Write an Advertisement that Sells like Crazy”  – this will give you a lot more detail than the “3 Mistakes”       e-book, and will help you to write advertisements that will make you money, and get you the results you want and need for your business or anything else you are promoting, even if you have never written a successful ad before, or even if you have never written any ad before!


       –  “101 Tips for Successful Copy: How to Write Copy for Maximum Results Without Spending a Fortune on                  a Copywriter” – this will help you to write marketing copy that will ride the rails straight into your prospect’s mind and heart and increase your results and ACTION, without having to spend loads of your cash for somebody to do it for you.


   They are $9.95 each or both for just $17, (which I will refund when you subscribe to my newsletter – see below). $17, plus some of your time, equals value that can’t be measured! The return on this small investment in your business and in yourself will be incalculable.


   These e-books are not very long, they won’t take hours to read and understand. They are ‘no frills’ – no fancy graphics and no pretty pictures; just solid information that will help you make more money from all your marketing. They will inform you and help you, not entertain you.


    When you order these two e-books together,  I will also give you two free bonus e-books, worth $4.95 each:

       –   “How to Get More Prospects and Sales with Email Marketing.”  This will help you to build a strong and engaged                  email list, and build your on-line community.

        –  “How to Upgrade your Communication Skills” – This will help you to communicate effectively and get just about               anything you want.


   To order your copies of both the e-books, and your bonuses right now, please CLICK HERE.


   Or, to find out more about the ‘Ad’ report, and to order your copy, please CLICK HERE.


   And to find out more about the ‘Tips’ report, and to order your copy, please CLICK HERE.



Two more paths to success.


   Third, as well as these two e-books, I have an advertising and marketing newsletter. This comes to you as an email each day, and each issue will help you lots about effective advertising and marketing, and copywriting generally.


   This is a paid monthly subscription, and not only do you get a 60 day 100%, no questions asked, money back guarantee, I will also REFUND the amount you have paid for the ‘Tips’ e-book.


   To subscribe, CLICK HERE, or for more information, CLICK HERE.


   Fourth, also, as I mentioned above, I am available to give you feedback and help you create the ads that will work for your business. For more information, please CLICK HERE.


   And as well as all that, I invite you to browse my e-book library. It has books with more information about advertising and marketing, as well as business in general. To go there, please CLICK HERE.




How copy affects your results.


   Now, let me show you how  ‘copy’  – good or bad – will affect the  results of your advertisements and marketing.


   Do you know:   –  that copywriting is THE most important skill in marketing?  

                                –  that copywriting is the driving force that makes marketing work? 

                                –  that it is your copy – your words –  and the ideas they convey that will get your readers to do                                                      what you want them to do?  


   You may have all the parts of your marketing, such as your strategies, your tactics, your SEO, your graphics, your social media, your advertising, your offer and all the rest, just perfect, but if you do not use the awesome power of  words to write compelling and persuasive copy that gets your readers to respond, all the rest is WASTED!


    Your ‘copy’ is the words you use to communicate with your readers.  It can be sharp, compelling and persuasive, or it can be dull, boring and lifeless. Or, of course, in between.


     Compelling and persuasive copy is alive! It will slice cleanly through the clutter and ride the rails straight to to your prospect’s mind, it will tell them what you can do for them and how you can help them, it will tell them clearly what they need to know, it will tell them exactly what you want them to do, and it will get them to DO IT!


   Dull copy won’t! It’s deadDull copy will mean no clicks or click throughs, high bounce rate, unread emails or brochures, and sales letters that get no response. It is like slicing bread with a blunt knife, or shaving with a blunt razor! Lots of effort and perhaps pain, and not very good results! 


   Words have value, they have meaning, they convey ideas, they are powerful. They inspire, exite, motivate, convince and persuade! It is your words and the ideas they convey that will get your readers to do whatever it is that you want them to do.


   So, if you are disappointed with the results you are getting now, or you would just like a better result anyway,  but don’t know how to get it, there is HOPE!  Because, starting right now, you can start to learn that most vital of marketing skills – copywriting. 


   The success you deserve, may be as close as changing some of the words in your marketing!


   So, if I could show you how to sharpen up your copy and increase your response by 10%, 20%, 50%, 100% or more, would you be interested? Yes of course you are, and you absolutely, vitally, perhaps desperately need the information I am about to give you.


    Here, again, is how to get started: 


    First, get your copy of the e-book, “Fix these Mistakes and your Advertisements will Make You RICH! – the information in this e-book  helps you fix the main disaster areas with advertising, that stop your ads making you the money you need for your success and prosperity!   It is just $4.95. For more information  and to download, please CLICK HERE                                     


    Second, get your copy of:  “How to Write an Advertisement that Sells Like Crazy.”  This will give you more detail, and will help you to write advertisements that get action and results. It is an e-book which you can download, and put the information to work immediately.


    Also, get your copy of: “101 Tips for Successful Copy: How to Write Copy for Maximum Results  Without Spending a Fortune on a Copywriter.”  This e-book has over 100 tips that you can use when writing or editing all your  marketing to get a greater clarity and response. 


   These are $17 for both, with two free bonus e-books.  To order, please CLICK HERE. After you have confirmed your payment, I will send you an email with a link to download your books and your bonuses.


   Then, subscribe to my exclusive Advertising and Marketing Newsletter. These will give you more detail about the tips and information in the two booklets, as well as more advertising, marketing, and copywriting information and tips, all of which will help you to write compelling copy that gets results and action. 


   This is a paid subscription, and one comes to you each day.  When you have downloaded your  e-books, I will send you an email with all the details. Or, if you want the full details now, and to subscribe, please  CLICK HERE.


     Then, as well as all that, you also have exclusive access to my personal help and support. I realize that not everyone is comfortable with creating responsive copy, so I am available on a limited basis to help you so your copy does get you maximum response.  This starts with my feedback or free opinion about any piece of your marketing copy. I will tell you whether or not I think it can be improved, and then, if you want me to help, I will work with you to get the results you want and need. When you have downloaded your e-books, I will send you an email with all the details. Or if you would like to know more now, please CLICK HERE.


      So there are 5 ways supercharge your advertisements and all your other marketing opportunities, to get MAXIMUM action, results, and especially money!



Written communications  =  OPPORTUNITY.


   Your written communications can be some of your greatest opportunities, and the secret to maximum results and response from each of them is writing powerful and persuasive copy –  copy that uses the right words in the right place at the right time and that makes sure that every word works to get you the result you want. 


     Use the dramatic power of your words to write copy that rides the rails straight into your prospects mind and heart so they automatically respond and take the action you want them to take.


   So, download those e-books now – you could be using the information within minutes to improve the response from your marketing. 


   Then, subscribe to the daily newsletters, and you will learn more about successful copywriting each business day.



Achieving your goals.


    The reason for being in business is to achieve your goals, and the way to do that is with your selling and marketing, and the response and action you get is a direct result of how well you communicate with your readers. So, 


   “If your marketing is the rocket that will get you your goals – it will be

your copywriting that will light the fuse!”


    You see, when a prospect clicks on your website, or reads your advertisement or brochure or whatever, that is an opportunity. An opportunity to tell him how you can help, how you can solve his problems.


    Words are powerful, and it is your words – that is, what you actually say – that will give your prospects and customers the clarity, confidence and motivation to take the action you want them to take. 


    BUT, if your words do not do that, they will leave your website, or stop reading your emails or sales letter. TOO LATE! Opportunity wasted.


    All the pretty graphics are all well and good, but nothing beats the dramatic power of your words when you use them properlyGet them right, the response will dazzle you; get them wrong and they will kill your response. Get them right, they will make you rich; get them wrong, they will send you broke!   (Get them right and they will also have the magical effect of transferring cash from your customer’s wallet into yours!) 


       Now you may think that anybody knows that, but really, it is the words you use and the way you use them that is critical, and while it may seem obvious, not everybody knows how to use words properly! 


   Do you? Well if you don’t, and you want to learn, I will show you, starting  with the two reports mentioned above, and then with my newsletters, as well as my help and support.


   Now just to show you what I mean by words making a difference, the first two words you were taught may well have been ‘please’ and ‘thankyou’! Try going without saying either for a while and see how you get on!


    Here are two ways of saying the same thing:


             Parking Access Restricted.

             Please do not Park Here.

   Which one would you be most likely to instantly understand, and respond to? 


   Or this sign at a gas bottle store:


                       BOTTLES ARE STORED 

                   IN AN UPRIGHT POSITION.”

             Wouldn’t: “Please store the bottles upright”, get an instant understanding and reaction?


    This are very simple illustrations to show you that the words you use, and the way you use them will make a difference to the way your readers and prospects respond.


    Your words DO matter, and the quickest, easiest, and cheapest way to get maximum response and action from all your marketing is with compelling copy – getting your words and emotions right, and the difference between your prosperity and poverty might be as simple as getting a few words in the right place at the right time!


   And right now you can learn, starting with the e-books mentioned above.


      To order, please CLICK HERE, or read on and let me explain more what I am talking about.



The most important part of your ad.


   So first, you must ATTRACT your prospect, and give him a reason to visit or read. Nobody visits your website just because it is there, or because it shows up in search results, whether you are number 1 or 101!  Same with your ads, or brochures, or anything else – nobody reads them just because they exist! 


   So you must attract your prospect, and in search results, it is the lines of text under your URL that  will do it. For your advertisements it is your headline. Same idea for everything else.


   No attraction, no visitors, no readers!


   Now, when you do have your prospect’s attention, it is the words you use – ‘what you say, and how you say it’  –  that matters.


How to get an automatic response.


   Now, here are some points to consider: they apply in particular to your website, but they also apply to all your marketing – your advertisements, sales letters, brochures, etc:

  • you draw him in;
  • you make him feel comfortable and good about himself, and put him in a positive state;
  • you clearly explain your business, and what you are offering, that you can help him achieve his goals, or supply what he needs, and that you can do it better than anybody else;
  • you clearly explain that you will give him better VALUE than anybody else;
  • you give him a strong call to action;
  • and most important, you tell him exactly what you want him to do.

   Then,  he will respond – AUTOMATICALLY!  You force him to, he has no option!


   BUT, if you do not get your words right, you do not explain things clearly so he is NOT comfortable, and he does NOT understand that you can help him,  and he does not know how to respond, all because you have not told him properly, the fear of the unknown kicks in and he will leave. TOO LATE! Opportunity wasted.


   Getting a good rank on any search engine is great, and it has likely cost you a lot of time and effort, and, probably, money. Same with writing a sales letter, or an advertisement, or producing a brochure.


   But it is only PART the battle – getting high and quality response is the next part, and it what you say that will have the greatest impact!


   Now getting your words right is something you can learn to do yourself, for free, starting with the reports which you can download with the links below.


   And if you can’t do it, or don’t have time, or whatever, and you want help, even if only a second opinion, I can help you. Please see details at the bottom of this page.


   So please don’t spare any effort, because if you get no response, or only little response, or less than you need, you are doing yourself a disservice –  you are just wasting your opportunities, and this applies to ALL of your marketing.


   Now, maybe you are happy with the response you are getting. Good. But if you are NOT, and if I could show you how to improve it, would you be interested?

    That is my mission –  to provide you with valuable information which will increase the cash in your bank account by getting maximum ACTION and RESPONSE from your website, advertising and other marketing communications – both new and existing.


   I know we are in especially difficult times at the moment with Covid-19, but this information is more necessary than it has ever been so you can take advantage of EVERY opportunity that comes your way.


   Do not let up.  “Success is not final, failure is not fatal, it is the courage to continue that counts”.


   When you can write compelling copy, you have the power and strength to take control of you own future, and not to let these times hold you back.


   I am offering you resources so you can maximize your response without costing you much more than your time. However, if you want help, it is available.



How to stack the odds in your favor.


   So, pluck up the courage to CONTINUE, and let me show you how to stack the odds in your favor. Scroll down this page and, if you haven’t already, get those reports and subscribe to the newsletters.



   Still here? OK,  tell me, what challenges are you having in your business right now?


           Are you having a daily struggle for more leads and sales?


           Are you working harder with less results?


           Are you finding the competition stiffer?


           Are you not getting enough free time or enough family time?


           Do you feel you are on a slippery slope to failure?


                            And you don’t know WHY?


   Maybe it feels a bit like you have lost control over your business and your life, and you feel powerless to change it?


   Well, would it help if you had

  • more action,
  • more response,
  • and more results from your website and ALL your other marketing?


   Would that help? Would it make a difference?


   You might say: “Yes – but I don’t know how to get it!! It just seems just so hopeless”!!!


   Well, please take heart – there definitely is hope.



How to take back power and control.


   You can, you CAN, take back the power and control. You have the opportunity to learn a whole new skill, to learn how to create marketing and selling communications that really do get the action you need.


   Yes! You have right now in your hand, the potential to really transform your business.



  • by learning the principles of persuasion;
  • by learning how to ride the rails straight to your prospect’s mind and heart so you do indeed get the action and the dazzling response you need from your advertising and marketing communications.
  • by learning how to create powerful direct response copy that is so simple, clear, and persuasive that your reader will respond almost automatically, and so you get you the leads, customers, sales and profits you need.
  • and by learning how to overcome the fear of the unknown that subconsciously stops your prospects taking the action you want them to take.

   Would that make a difference? Are you interested?? Do you want to find out how?


   Yes? Well, as I said above, I can help in these ways:


     First, get those e-books that will get you started, and which you can download immediately. To order them, plus your free bonus e-books, please CLICK HERE.


     Then, subscribe to my premium advertising and marketing newsletter. One is emailed to each day, and they are loaded with interesting information which will help you write successful and winning advertisements and other sales and marketing materials. For more information and to subscribe, please CLICK HERE.


      Last, with my personal help and support. For more information, please see the ‘Help’ note at the end of either report, or go to the ‘Help and Support’ page on this website, or CLICK HERE. 


    Or, send an email to  and write ‘Help and Support’ in the subject line, and I will reply with all the information you need. Please allow up to 24 hours for me to reply.


    I will see you on the next page.




P.S.  Take action right now – nothing good comes from doing ne