Paul's Advertisement and Marketing News

Paul’s Advertisement and Marketing News

“Getting you the most from your marketing!”

            How to get the greatest response, and make the most money from your

                                 –  website,

                                     –   advertisements,

                                       –   and all your other marketing.


   Hello, this is Paul. 


   Would you like MAXIMUM results from all your marketing? Yes? Then let me show you how to use the awesome power of your words to write compelling and persuasive copy that gets maximum response and action.


    Your ‘copy’ is the words you use to communicate with your readers.  It can be sharp, compelling and persuasive; it can be dull, boring and lifeless.


     Compelling and persuasive copy will slice cleanly through the clutter and ride the rails straight to to your prospect’s mind, it will tell them what you can do for them and how you can help them, it will tell them clearly what they need to know, it will tell them exactly what you want them to do, and it will get them to DO IT!


   Dull copy won’t! Dull copy will mean no clicks or click throughs, high bounce rate, unread emails or brochures, and sales letters that get no response. It is like cutting something with a blunt knife, or shaving with a blunt razor! Lots of effort and pain, and not very good results! 


   Words have value, they have meaning, they convey ideas, they are powerful. They inspire, exite, motivate, convince and persuade. It is your words and the ideas they convey that will get your readers to do whatever it is that you want them to do.


   So, if you are disappointed with the results you are getting now, there is HOPE!  If I could show you how to sharpen up your copy and increase your response by 10%, 20%, 50%, 100% or more, would you be interested? 


    Yes! Of course. Well,  here are 5 ways to get started:


   1. First, grab this free report:  “How to Write an Advertisement that Sells Like Crazy.”  This report will show you how           to write advertisements that get results. To download right now, please CLICK HERE.


   2. Second, grab this second free report:  “101 Tips for Successful Copy: How to Write Copy for Maximum Results                   Without Spending a Fortune on a Copywriter.”  This report has over 100 tips that you can apply to write or edit                  your copy to get greater response.  To download right now, please CLICK HERE.


      (Or for more information about both reports, please click here and here.)


   3.  Then, subscribe to my exclusive advertising and marketing newsletter. One comes to you each business day.                       They are only short, but are full of advertising, marketing, and copywriting information and tips, all of which will             teach you how to write compelling copy that gets results and action. This is a paid subscription. For full details                  and to subscribe, please  CLICK HERE.


   4. You may also subscribe to my free weekly newsletter which comes to you each Monday. These newsletters have                  longer articles about copywriting and marketing, and also about business and personal development generally. For          full details and to subscribe, please CLICK HERE.


   5.  Then, you also have exclusive access to my personal help and support.  This starts with my free opinion about any             piece of your marketing copy. I will tell you whether or not I think it can be improved, and then, if you want me to           help, I will work with you to get the results you want and need.  For details, CLICK HERE.


      So there are 5 ways to help you get MAXIMUM action and results from all your marketing opportunities. Every contact you have outside of your business is a marketing opportunity. Lots of them will be live contact, and the rest will be what you say in your marketing.


   And it is this contact – these written communications – that can be some of your greatest opportunities, and the secret to maximum results and response from each of them is writing powerful and persuasive copy –  copy that uses the right words in the right place at the right time and that makes sure that every word works to get you the result you want. 


    Use the dramatic power of your words to write copy that rides the rails straight into your prospects mind and heart so they automatically respond and take the action you want them to take.


Achieving your goals.


    The reason for being in business is to achieve your goals, and the way to do that is with your selling and marketing, and the response and action you get is a direct result of how well you communicate with your readers. Therefore, 


   “If your marketing is the rocket that will get you your goals – it will be your copywriting that will light the fuse!”


    You see, when a prospect clicks on your website, or reads your advertisement or brochure or whatever, that is an opportunity. An opportunity to tell him how you can help, how you can solve his problems.


    Words are powerful, and it is your words – that is, what you actually say – that will give your prospects and customers the clarity, confidence and motivation to take the action you want them to take. 


    BUT, if your words do not do that, they will leave your website, or stop reading your emails or sales letter. TOO LATE! Opportunity wasted.


    All the pretty graphics are all well and good, but nothing beats the dramatic power of your words when you use them properlyGet them right, the response will dazzle you; get them wrong and they will kill your response. Get them right, they will make you rich; get them wrong, they will send you broke!   (Get them right and they will also have the magical effect of transferring cash from your customer’s wallet into yours!) 


       Now you may think that anybody knows that, but really, it is the words you use and the way you use them that is critical, and while it may seem obvious, not everybody knows how to use words properly! 


   Do you? Well if you don’t, and you want to learn, I will show you, starting  with the two reports mentioned above, and then with my newsletters, as well as my help and support.


   Now just to show you what I mean by words making a difference, here are two ways of saying the same thing:


             Parking Access Restricted.

             Please do not Park Here.

   Which one would you be most likely to instantly understand, and respond to? 


   Or this sign at a gas bottle store:


             Why not just say: “Please store the bottles upright”?

    This are very simple illustrations to show you that the words you use, and the way you use them will make a difference to the way your readers and prospects respond.


    Your words DO matter, and the quickest, easiest, and cheapest way to get maximum response and action from all your marketing is with compelling copy – getting your words and emotions right. And right now you can learn:

        –   with the two free reports that you can download immediately; (click here)

       –   by subscribing to my exclusive sales and marketing newsletters; (click here)

       –   with my personal help and support. (click here)


      Go there now, or read on and let me explain what I am talking about.


   So first, you must ATTRACT your prospect, and give him a reason to visit or read. Nobody visits your website just because it is there, or because it shows up in search results, whether you are number 1 or 101!  Same with your ads, or brochures, or anything else – nobody reads them just because they exist! 


   So you must attract your prospect, and in search results, it is the lines of text under your URL that  will do it. For your advertisements it is your headline. Same idea for everything else.


   No attraction, no visitors, no readers!


   Now, when you do have your prospect’s attention, it is the words you use – ‘what you say, and how you say it’  –  that matters.


   Now, here are some points to consider: they apply in particular to your website, but they also apply to all your marketing – your advertisements, sales letters, brochures, etc:

  • you draw him in;
  • you make him feel comfortable and good about himself, and put him in a positive state;
  • you clearly explain your business, and what you are offering, that you can help him achieve his goals, or supply what he needs, and that you can do it better than anybody else;
  • you clearly explain that you will give him better VALUE than anybody else;
  • you give him a strong call to action;
  • and most important, you tell him exactly what you want him to do.

   Then,  he will respond – AUTOMATICALLY!  You force him to, he has no option!


   BUT, if you do not get your words right, you do not explain things clearly so he is NOT comfortable, and he does NOT understand that you can help him,  and he does not know how to respond, all because you have not told him properly, the fear of the unknown kicks in and he will leave. TOO LATE! Opportunity wasted.


   Getting a good rank on any search engine is great, and it has likely cost you a lot of time and effort, and, probably, money. Same with writing a sales letter, or an advertisement, or producing a brochure.


   But it is only PART the battle – getting high and quality response is the next part, and it what you say that will have the greatest impact!


   Now getting your words right is something you can learn to do yourself, for free, starting with the reports which you can download with the links below.


   And if you can’t do it, or don’t have time, or whatever, and you want help, even if only a second opinion, I can help you. Please see details at the bottom of this page.


   So please don’t spare any effort, because if you get no response, or only little response, or less than you need, you are doing yourself a disservice –  you are just wasting your opportunities, and this applies to ALL of your marketing.


   Now, maybe you are happy with the response you are getting. Good. But if you are NOT, and if I could show you how to improve it, would you be interested?

    That is my mission –  to provide you with valuable information which will increase the cash in your bank account by getting maximum ACTION and RESPONSE from your website, advertising and other marketing communications – both new and existing.


   I know we are in especially difficult times at the moment with Covid-19, but this information is more necessary than it has ever been so you can take advantage of EVERY opportunity that comes your way.


   Do not let up.  “Success is not final, failure is not fatal, it is the courage to continue that counts”.


   When you can write compelling copy, you have the power and strength to take control of you own future, and not to let these times hold you back.


   I am offering you free resources so you can maximize your response without costing you any more than your time. However, if you want help, it is available.


   So, pluck up the courage to CONTINUE, and let me show you how to stack the odds in your favor. Scroll down this page and, if you haven’t already, get those reports and subscribe to the newsletters.



   Still here? OK,  tell me, what challenges are you having in your business right now?


   Do you have a daily struggle for more leads and sales?


   Are you working harder with less results?


   Are you finding the competition stiffer?


   Do you not have enough free time or enough family time?


   Do you feel you are on a slippery slope to failure?


                            And you don’t know WHY?


   Maybe it feels a bit like you have lost control over your business and your life, and you feel powerless to change it?


   Well, would it help if you had

  • more action,
  • more response,
  • and more results

   from your website and ALL your other marketing?


   Would that help? Would it make a difference?


   You might say: “Yes – but I don’t know how to get it!! It just seems just so hopeless”!!!


   Well, please take heart – there definitely is hope.


   You can, you CAN, take back the power and control. You have the opportunity to learn a whole new skill, to learn how to create marketing and selling communications that really do get the action you need.


   Yes! You have right now in your hand, the potential to really transform your business.



  • by learning the principles of persuasion;
  • by learning how to ride the rails straight to your prospect’s mind and heart so you do indeed get the action and the dazzling response you need from your advertising and marketing communications.
  • by learning how to create powerful direct response copy that is so simple, clear, and persuasive that your reader will respond almost automatically, and so you get you the leads, customers, sales and profits you need.
  • and by learning how to overcome the fear of the unknown that subconsciously stops your prospects taking the action you want them to take.

   Would that make a difference? Are you interested?? Do you want to find out how?


   Yes? Well, as I said above, I can help in these ways:

     1.   I have two FREE reports that will get you started: these are e-books which you can download immediately;

     2.   Subscribe to one or both of my premium advertising and marketing newsletters: these are emailed to                                   you daily and weekly, and are loaded with interesting information which will help you write successful and                         winning sales and marketing materials.

      3.  With my personal help and support.


   The first report is called, “How to Write an Advertisement that Sells Like Crazy”. This will teach you how to, yes, write ads that get action! And don’t forget that those 3 lines on your search result page are an advertisement for your website! This information applies mostly to your advertisements, but you can use it for your website as well.


   To download your copy right now,  please  CLICK HERE


   Or if you would like to know more about it first, as well as to download it, please go to the “How to Write an Ad” page on this website, or CLICK HERE.


   The second report is called “101 Tips for Successful Copy How to Write Copy for Maximum Results Without Spending a Fortune on a Copywriter”.


   This information will help you to write all your marketing and selling communications to get action!


   To download your copy right now,  CLICK HERE.


   Or if you would like to know more about it first, as well as to download it,  please go to the “101 Tips” page on this website, or CLICK HERE.


   As well as these reports, you are invited to receive more exclusive and confidential advertising and marketing intelligence.


   This means,

  • subscribing to my Advertising and Marketing Newsletters, which are full of lots more exiting marketing, advertising, and copywriting tips and information, all of which will help you to become a successful marketer and copywriter,


  • access to my exclusive and confidential personal help and support to write selling and marketing that gets action! And to help you achieve the results you want and need.


   All of these are about helping you to use words to become a highly successful marketer, advertiser, and copywriter, and to write advertising and marketing that gets ACTION, and to help grow your business, sales, and profits!


   And, most importantly, to help you deliver the results you need to achieve your goals.  


   For more information about the newsletters, and to subscribe, please go to the ‘Newsletter’ page on this website, or CLICK HERE.




   For more information about my help and support, please see the ‘Help’ note at the end of either report, or go to the ‘Help and Support’ page on this website, or CLICK HERE. 


   Or, send an email to  and write ‘Help and Support’ in the subject line, and I will reply with all the information you need. Please allow up to 24 hours for me to reply.


   I will see you on the next page.