Paul's Advertisement and Marketing News

Paul’s Advertisement and Marketing News

 Turn your words into GOLD! 

“How to Write an Advertisement that Sells Like Crazy”


   Hello, this is Paul,


   You have come to the right place to find out how write successful advertisements and other marketing, to get the   GREATEST response and MAXIMUM results and return from your marketing dollar. 


   Interested?  Yes? Then let me show you how it is possible to:

              create successful,  compelling and dynamic advertisements and marketing which will 

              persuade your readers and prospects  to react, and do what  you want them to do, 

              help build your business and make you lots of money in the process, and

              stop your ads becoming costly failures.


   And to do it all even if you have never written successful ads or marketing before, or even if you have never written any ads or marketing before!


   What I will show you is for serious marketers only:  that is that you understand that a small investment of time and money in your business will result in a huge return of profits and success, give you the power to take control of your own destiny, and give you an unfair advantage over all your competition.


      And to help, I have:      e-books, 

                                                 my exclusive newsletter, 

                                                  and my very exclusive personal help and support, 

   all of which are designed to help you and teach you to become a successful advertiser and marketer.  For full details of all these, please read down to ‘3 Ways to Help’  at the bottom of this page.


   Also please understand that I am not promising you some magic wand that you can wave over your ads and marketing which will transform them instantly; it will take effort and patience, but stick with it and you will get results.


   Well, right now you have two choices:

    One: – read this page and find out about the value of successful advertising and marketing, and the opportunity you                               have starting now to create yours, and about the resources to do it.     

    Two: – leave this page because –  you either don’t have time to read it,

                                                            –  or you already are successful and you don’t need any more money!


    If you want to leave, that’s OK, but please,


                                  Don’t spend another penny on your ads and marketing 

                                                  until you have read this shocking report!


    It is called:   “Is your Copy Killing your Sales?, and is a summary of what this is all about. It is free, you will not be under any obligation, and to download it right now please CLICK HERE.




   Still here?  Good,  please read on,  find out that it is very likely you are making mistakes you don’t know about, and that it surely is indeed possible to fix them and create successful ads and marketing, and drive your results through the roof!


   So tell me:

      ●   are you disappointed with the response, and money you make from your advertisements and marketing?

         ●    would more customers and more sales be a miracle?

                would more profits and yes, more money be your dream come true?

                    do you feel that your ads and marketing should work better, but you can’t FIX them? 

                         do you struggle to write an advertisement that actually works?

                             do you reckon you waste money on ads but don’t know how much or where?

                                would you like to spend less money on your advertising and marketing?


   If you answered ‘yes’ to any or all of these questions, please understand that it is not your fault –  you’ve never been taught, or previous advice has been no good;


   But if you could fix all these things, and increase your response by 10%, 20%, 50%, 100% or more, would you be interested?


   Well, please don’t give up your dream! Stick with me and together we will deal with that big bogeyman of low                                response. 


    Let’s start.  


  There are many parts to a successful advertisement: design, layout, graphics, media, audience, copy, and more. 


    And the most important is copy. Copy is the secret: the words you use, what you say and how you say it!


   You may say: “what about all those others?” Well, they are important, but what is critical, critical, is how you communicate with your reader, because it is your words that tell him what you are all about, what you can do for him, how you can help solve his problems, and cause him to take the action you want him to take.


   You can have all these other things perfect, but if you do not tell your reader what is in it for him, and tell him clearly so he understands, and tell him what to do, you’ve wasted your money.


   You see, words have power; words ARE power, and you can turn yours into GOLD! 


    So, do you:        want to make more money from your ads and marketing, but don’t know how to get it?

                                feel like you are on the slippery slope to failure and don’t know why;

                                want to stop wasting money on ads and marketing?


   Or maybe you just don’t really understand this whole advertising business properly anyway!  And you think the whole thing is hopeless??  Yes??


 No! It is not hopeless!


    No, its NOT hopeless! Because the good news is that if low response is your problem, here is your solution: right now you – yes you – have a new opportunity to learn how to become a red hot copywriter!  Consider this:


 “If your marketing is the rocket that will get you your goals – it will be

your  copywriting  that will light the fuse!”


   “Copy” is the words you use in your ads and marketing, a “copywriter” is the person who writes those words, and the opportunity you have is to take back the control of your marketing, and to create or revise advertisements and other marketing that will persuade your prospects, and bring you maximum results, and therefore money.


   The ability to write advertisements and other marketing messages that SELL, is by far the most lethal money-making skill you can acquire, and the ability to write sales messages that bring in new customers is the rarest skill on earth.


   But you can learn it, and the secret is in the words you use – what you say and how you say it –  because THAT is what will persuade or motivate your prospect to take the action you want him or her to take. 


    Let me show you that it is possible to get the results you want and need for your business or anything else you are promoting, even if you have never written successful ads or marketing before, or even if you have never written any ads or marketing before!



 Not Convinced?


  Not convinced that your words and the way you use them will have a major impact on your results? That they will make or break your ad? Well, consider this: over 90% of the ads I see don’t get them  right, and, those ads could definitely, yes, absolutely be improved. And then so would the results!


   And if you are still not convinced, then tell me: if I could show you how to increase the response – the results – the action – the money – the cash  from your advertising and all your marketing by 10%, 20%, 50% or more, would you be interested? 


   Yes? Good. On this page and the rest of this website, I will show you that a small investment of time and money in your business will maximize your results, and result in a huge return of profits and success. I will also tell you about the resources I have to help you make it happen.   (For full details, please see the bottom of this page.)


How to win the battle for your customers.


    When you publish advertisements, or create a website or other written marketing materials, you are in a  battle for the minds and hearts of your prospects, and the way to win the battle is by getting the design right, and by using the awesome power of words to persuade your reader to do whatever you want him to do!


   Do these well, and your reader will respond and you win the battle; do them poorly and you lose! 


   You will win or lose in secondsI am sure you want to WIN, and win BIG! And to stop wasting your time and money on ads and other things that DON’T WORK.


   Well now:        are you fed up with wasting money on advertising?

                             are you disappointed with the results you are getting now?

                             yes, but don’t know how to improve them?


       Well,  starting right now, you can improve them. You can learn something new. You can learn THE most vital of marketing skills – and that is responsive copywriting! 


   I say ‘vital’, because it is your responsive copy – your words – that will bring you riches; they are vital to your response and success. And just as there is a ‘right way’ to use your words, so there is a ‘wrong way’, and, even though every other part of your offer and marketing is perfect, it will all be wasted when your copy is the wrong way.


   But, if you have been struggling – without success – to write advertisements and other marketing that gets results, it’s not your fault! It’s OK. Nobody has taught you, but you have the opportunity, now, to learn.


Good responsive copywriting will bring you success.


    I have no doubt that you excel at what you do, your products, your service, and so on.  


   But the problem is you are not a marketer, you are not a copywriter.


    Good responsive copy is easy to understand, and easy to respond to, and creating it need not be difficult. The key is what you say and how you say it. Great results – even a dramatic turnaround in your business – might be yours by making some simple changes. Sometimes only a few words!


   So, if you could increase the response from your advertisements and marketing by 10%, 20%, 50% or more, are you still interested?


For success, start here.


   The path to success is to take massive determined action, and,

              the place to start your exiting new journey into successful copywriting, 

                to write great responsive ads and other copy, 

                  to achieve greater prosperity and success,

                    to make more money,  

                      to reach your goals, and

                        and to achieve any dream you desire

is with the 3 ways mentioned at the bottom of this page:

      1.   e-books which you can download and are full of information you can use to make a immediate difference; 

      2.   my daily marketing newsletter; 

      3.   and my personal help and support.


   Scroll down there now, or keep reading and let me show you that



Your copy affects your results


    Yes, ‘copy’  –  good or bad  –  does and will affect the  results of your advertisements and marketing.


   Do you know:      that it is your copy – your words –  and the ideas they convey that will get your readers to do                                                             what you want them to do?  

                                    that writing good and persuasive copy is THE most important skill in marketing?  

                                      and that copy is the driving force that makes marketing work


   You may have all the parts of your marketing, such as your strategies, your tactics, your SEO, your graphics, your social media, your advertising, your offer and all the rest, just perfect, but if you do not use the awesome power of  words to write compelling and persuasive copy that gets your readers to respond, all the rest is WASTED!


    Your ‘copy’ is the words you use to communicate with your readers.  It can be sharp, compelling and persuasive, or it can be dull, boring and lifeless. Or, of course, in between.


     Compelling and persuasive copy is alive!


    Yes, alive! It will slice cleanly through the clutter and ride the rails straight to to your prospect’s mind, it will tell them what you can do for them and how you can help them, it will tell them clearly what they need to know, it will tell them exactly what you want them to do, and it will get them to DO IT!


   Dull copy is deadDull copy will mean no clicks or click throughs, high bounce rate, unread emails or brochures, and sales letters that get no response. It is like slicing bread with a blunt knife, or shaving with a blunt razor! Lots of effort and perhaps pain, and not very good results! 


   Words have value, they have meaning, they convey ideas, they are powerful. They inspire, exite, motivate, convince and persuade! 


   It is your words and the ideas they convey that will get your readers to do whatever it is that you want them to do.


   So, if      you are disappointed with the results you are getting now, 

                    you would just like a better result anyway,  

                    you don’t know how to get it, 

there is HOPE, and the success you deserve is at your fingertips, and may be as easy as changing some of the words in your marketing!



Written communications  =  OPPORTUNITY.


   Your written communications can be some of your greatest opportunities, and the secret to maximum results and response from each of them is writing powerful and persuasive copy –  copy that uses the right words in the right place at the right time and that makes sure that every word works to get you the result you want. 


     Use the dramatic power of your words to write copy that rides the rails straight into your prospects mind and heart so they automatically respond and take the action you want them to take.


   So if I have persuaded you that you can, and want to  make a difference to your ads and marketing, go to the bottom of this page and download those e-books now – you could be using the information within minutes to improve the response from your marketing. In those e-books there are links to more e-books which will teach your much more.


   Then, subscribe to the daily newsletters, and you will learn more about successful copywriting each business day.


   Otherwise, please read on.


Achieving your goals.


    The reason for being in business is to achieve your goals, and the way to do that is with your selling and marketing, and the response and action you get is a direct result of how well you communicate with your readers. 


   So, as I said earlier,   “If your marketing is the rocket that will get you your goals – it will be your copy that will light the fuse!”


    You see, when a prospect clicks on your website, or reads your advertisement or brochure or whatever, that is an  opportunity to tell him how you can help, how you can solve his problems.


    Words are powerful, and it is your words – that is, what you actually say – that will give your prospects and customers the clarity, confidence and motivation to take the action you want them to take. 


    BUT, if your words do not do that, they will leave your website, or stop reading your emails or sales letter. TOO LATE! Opportunity wasted.


    All the pretty graphics are all well and good, but nothing beats the dramatic power of your words when you use them properlyGet them right, the response will dazzle you; get them wrong and they will kill your response. Get them right, they will make you rich; get them wrong, they will send you broke!   


Your words make all the difference!


   Yes, the words you use can make all the difference in the world! And, getting them right will also have the magical effect of transferring cash from your customer’s wallet into yours!!


       Now you may think that anybody knows that, but really, it is the words you use and the way you use them that is critical, and while it may seem obvious, not everybody knows how to use words properly! 


   Do you? Well if you don’t, and you want to learn, I will show you, starting  with the two e-books mentioned below, and with more e-books which I will tell you about, and then with my newsletters, as well as my help and support.


   Now just to show you what I mean by words making a difference, the first two words you were taught were probably ‘please’ and ‘thankyou’! Try going without saying either for a while and see how you get on!


    Now, look at these two statements:

             Parking Access Restricted.

             Please do not Park Here.

   They both say the same thing, but which one would you be most likely to instantly understand, and respond to? 


   Or these two signs you see on the side of the road:

             Reduce Speed.

             Slow Down!

   Again, which one would you react to the quickest?


   Or this sign at a gas bottle store:


                       BOTTLES ARE STORED 

                   IN AN UPRIGHT POSITION.”

             Wouldn’t: “Please stand the bottles upright”, get an instant understanding and reaction?


    This are very simple illustrations to show you that the words you use, and the way you use them will make a difference to the way your readers and prospects respond.


    Your words DO matter, and the quickest, easiest, and cheapest way to get maximum response and action and therefore the most money from all your marketing is with compelling copy – getting your words and emotions right, and the difference between your prosperity and poverty might be as simple as getting a few words right in the right place at the right time!


The most important part of your ad.


   So first, you must ATTRACT your prospect, and give him a reason to visit or read. Nobody visits your website just because it is there, or because it shows up in search results, whether you are number 1 or 101!  Same with your ads, or brochures, or anything else – nobody reads them just because they exist! 


   So the most important part of your ad is the bit that attracts your prospect, which is the headline.  Same idea for everything else;  in search results, it is the lines of text under your URL that  will do it. 


   No attraction, no visitors, no readers!


   Now, when you do have your prospect’s attention, it is the words you use – ‘what you say, and how you say it’  –  that matters.


How to get an automatic response.


   Now, here are some points to consider; they apply in particular to your website, but they also apply to all your marketing – your advertisements, sales letters, brochures, etc:

      ●   you draw him in;

          you make him feel comfortable and good about himself, and put him in a positive state;

          you clearly explain your business, and what you are offering, that you can help him achieve his goals, or supply                       what he needs, and that you can do it better than anybody else;

          you clearly explain that you will give him better VALUE than anybody else;

          you give him a strong call to action;

          and most important, you tell him exactly what you want him to do.


   Then,  he will respond – AUTOMATICALLY!  You force him to, he has no option!


   BUT, if you do not get your words right, you do not explain things clearly so he is NOT comfortable, and he does NOT understand that you can help him,  and he does not know how to respond, all because you have not told him properly, the fear of the unknown kicks in and he will leave. TOO LATE! Opportunity wasted.


   Getting a good ranking on any search engine is great, and it has likely cost you a lot of time and effort, and, probably, money. Same with writing a sales letter, or an advertisement, or producing a brochure.


   But it is only PART the battle – getting high and quality response is the next part, and it what you say that will have the greatest impact!


 Getting your words right.


   Now getting your words right is something you can learn to do yourself, starting with the e-books which you can download with the links below.


   And if you can’t do it, or don’t have time, or whatever, and you want help, even if only a second opinion, I can help you. Please see details at the bottom of this page.


   So please don’t spare any effort, because if you get no response, or only little response, or less than you need, you are doing yourself a disservice –  you are just wasting your opportunities, and this applies to ALL of your marketing.


   Now, maybe you are happy with the response you are getting. Good. But if you are NOT, and if I could show you how to improve it, would you be interested?

    That is my mission –  to provide you with valuable information which will increase the cash in your bank account by getting maximum ACTION and RESPONSE from your website, advertising and other marketing communications – both new and existing.

How to stack the odds in your favor.


   So, pluck up the courage to CONTINUE, and let me show you how to stack the odds in your favor. Scroll down this page and, if you haven’t already, get those e-books and subscribe to the newsletters.



   Still here? OK,  tell me, what challenges are you having in your business right now?


            are you having a daily struggle for more leads and sales?

              are you working harder with less results?

                 are you finding the competition stiffer?

                  are you not getting enough free time or enough family time?

                    do you feel you are on a slippery slope to failure?


                            And you don’t know WHY?


   Maybe it feels a bit like you have lost control over your business and your life, and you feel powerless to change it?


   Well, would it help if you had

          more action,

          more response,

          more results,

 so you could make more money  from your website and ALL your other marketing?


   Would that help? Would it make a difference? Would that be the miracle you need; would it be your dream come true?


   You might say: “Yes – but I don’t know how to get it!! Take heart – you can!



How to take back power and control.


   You can, you CAN, take back the power and control. You have the opportunity to learn a whole new skill, to learn how to create marketing and selling communications that really do get the action you need.


   Yes! You have right now in your hand, the potential to really transform your business.



          by learning the principles of persuasion;

          by learning how to ride the rails straight to your prospect’s mind and heart so you do indeed get the action and                    the dazzling response you need from your advertising and marketing communications.

          by learning how to create powerful direct response copy that is so simple, clear, and persuasive that your reader                   will respond almost automatically, and so you get you the leads, customers, sales and profits you need.

           and by learning how to overcome the fear of the unknown that subconsciously stops your prospects taking the                       action you want them to take.


   Would that make a difference? Are you interested?? Do you want to find out how?


   If I could show you how to sharpen up your copy and increase your response by 10%, 20%, 50%, 100% or more, would you be interested? Yes of course you are, and you absolutely, vitally, perhaps desperately need the information I am about to give you.


3 ways to help.


   Yes? Well, I can help you in these 3 ways:


    First, start with these e-books:   

                     “Fix These 3 Mistakes and your Advertisements will make you Rich!” – shows you the three                                                       main  disaster areas that are fatal to any advertisement, and how to fix them.  At least 90%                                                      the ads I see make one or even all three of these mistakes, and I am certain that if you are                                                         making any of them, when you correct them, the extra response will dazzle you. 

    and            “Two Words that will Transform your Advertisements or other Marketing Copy into                                                                    Powerful  Selling Tools.”   – Two words to ask yourself after every sentence or everything                                                           you  write!


   As I mentioned earlier, my help, is for serious marketers only, and I will know you are serious when you are willing to invest some money and some time into your marketing. So, these are just $10 for both. A pittance, compared with the value you will receive when you  read them and practice what I tell you. 


    To order your copies, please CLICK HERE.


     And then with these e-books: 

                       “How to Write an Advertisement that Sells like Crazy”  – this will give you a lot                                                                               more detail  than the ‘Mistakes’ e-book, and will help you to write advertisements that                                                               will make you money, and get you the results you want and need for your business or                                                                 anything else you are promoting, even if you have never written a successful ad before,                                                             or even if you have never written any ad before.

    and,               “101 Tips for Successful Copy: How to Write Copy for Maximum Results Without Spending                                                     a Fortune on a Copywriter” – this will help you to write marketing copy that will ride the                                                         rails straight into your prospect’s mind and heart and increase your results and                                                                           ACTION, without having to spend loads of your cash for somebody to do it for you.


     These two are $9.95 each or both for just $17, (which I will refund when you subscribe to my newsletter – see below).  $17, plus some of your time, equals value that can’t be measured! The return on this small investment in your business and in yourself will be incalculable.


      These e-books are not very long, they won’t take hours to read and understand, and the information you can                use immediately.  They are ‘no frills’ – no fancy graphics and no pretty pictures; just solid information that                        will help you make more money from all your marketing. They will inform you and help you – they will not                          entertain you.



                     To order your copies of both these e-books right now, please CLICK HERE.

                     Or, to find out more about the ‘Ad’ e-book, please CLICK HERE.

                     And to find out more about the ‘Tips’ e-book, please CLICK HERE.


    Second,   with my newsletter:

                         join my community by subscribing to my premium advertising and marketing newsletter. This comes to                             you by email each day, and is full of interesting information about advertising, marketing and                                                 copywriting, all of which will help you to become a more successful marketer. For more information, and                            to subscribe, please CLICK HERE.


    Third,    with my help:   

                       are you desperate for results and need help?? Maybe not. Maybe in-between. Doesn’t matter, I can help.                              You don’t have to do this by yourself!  It starts with my free feedback on your ads or marketing copy.                                  Then, if you wish, I will make some suggestions to help you create or revise your work so it gets the                                       ACTION and results and money you want and need for your success and prosperity. For more                                               information, please CLICK HERE. 


                          Or, send an email to  and write ‘Help and Support’ in the subject line, and I will reply                              with all the information you need. Please allow up to 24 hours for me to reply.


   I will see you on the next page.




P.S.  Take action right now! You may do some good even from what may turn out to be the wrong action, but be assured,  nothing good will come from no action!